What No One Tells You About Bedding

My journey into natural fibers didn’t start with bedding.

It started in my wardrobe - standing in front of an overflowing closet full of things I didn’t wear and didn’t feel like me anymore.

Somewhere along the way, I’d been wooed by convenience, by trends, by labels.
I’d accumulated pieces that held up just long enough to be replaced.

Fast fashion disguised as “versatile.”
Fast fabrics disguised as “performance.”

And the more I paid attention, the more I realized:
fast fabric wasn’t just in my wardrobe - it was everywhere.
In my home.
On my bed.
In the spaces meant to restore me.

Most of it was designed for convenience, not longevity.
For optics, not substance.
For trends, not truth.

And I think that’s part of why so many of us feel worn down.

We’re surrounded by things that are temporary - made to be replaced.
Nothing in our environment feels grounding, steady, or enduring.

The shift for me didn’t happen overnight.
It wasn’t a dramatic overhaul or a minimalist makeover.
It was small, imperfect steps.
One choice at a time.
A quiet, growing preference for things that felt more real.

That’s when I found linen - or rather, returned to it.

Not the scratchy linen people warn you about, but real, well-crafted linen:
the oldest natural fiber in the world.
Ancient. Durable.
Designed to soften slowly, like it’s learning you over time.

And suddenly it made sense:

Maybe the antidote to modern burnout isn’t more convenience…
maybe it’s surrounding ourselves with things that were made to last.

Because linen does what fast fabric can’t:
It breathes.
It supports.
It regulates.
It grounds you.
And it gets better the longer it lives with you.

There’s something deeply human about that.
A kind of honesty you can feel without anyone explaining it.

In a world obsessed with what’s new, linen rewards what’s true.

This is what inspired me to create Twofold.
Not to chase trends or reinvent luxury,
but to return to it - the kind defined by intention, not price.

We’re not luxury because we’re expensive.
We’re luxury because we’re thoughtful.

We’re not exclusive.
We’re selective -
in our materials, our partners, and our standards.

Because if you're paying attention, you can recognize integrity when you feel it -
and once you feel it, you don’t go back.