The Anti-Prime Life: Opting Out of Urgency

I’d be lying if I told you I never ordered anything from Amazon.
Of course I have. It’s fast. It’s easy. It’s the reflex we’ve all been taught.

But I’ve also started to notice how that convenience rewires us - how it trains us to expect everything now, including ourselves. It’s not just Prime shipping; it’s Prime thinking. The belief that faster is better. That rest is laziness. That burnout is a badge of honor.

Spoiler alert: It’s not. It’s just noise dressed up as achievement.

And I’m over it.

The Pull of the Phone

The first thing most of us touch each morning isn’t our partner, our pet, or even the floor - it’s our phone. We wake up and instantly plug into the feed: emails, headlines, “must-see” sales.

The dopamine hit feels harmless, but it’s rewiring how we start the day - and who we become.
Our phones don’t just connect us; they consume us. They pull us into the race before we even decide to run.

But what if your morning didn’t belong to the algorithm?
What if it belonged to you?

That’s what Twofold Cooperative represents for me - an intentional, slower, softer way of living that doesn’t confuse urgency with importance.

Progress, Not Perfection

We talk about sustainability like it’s an all-or-nothing lifestyle - but real change rarely looks that clean. It’s messy. It’s human. It’s imperfect.

I still buy from Amazon sometimes. I still check my phone before I should. But I also pause more.
I think before I buy. I try to practice stretching before I scroll. I remind myself that rest isn’t something I have to earn.

That’s what I mean when I talk about progress over perfection.
It’s not about rejecting the world we live in; it’s about refusing to let it own us.

Slow by Design

When I started Twofold, I wanted to make something that reflected this truth - that beauty and integrity take time. Linen as a material embodies that.

Flax grows slow. It needs rain and patience and human hands that still believe in craft (at lease to do it right). It’s not perfect - it’s alive. It softens and evolves with age, reshapes with use, and carries a story in texture.

That’s the kind of life I want: one that feels lived in, not filtered beyond recognition.

A Softer Resistance

You don’t have to move off-grid or delete your apps to live intentionally. You just have to start noticing - what you consume, how you rest, what you say yes to.

It’s not about being better than anyone else. It’s about being better to yourself.

That’s the Anti-Prime life. It’s slower. It’s smaller.

And it’s a reminder that the best things - like sleep, integrity, and peace - will never ship in two days.